Google+: A Magnet for Scams and Malware

Regardless of being a big web giant, Google too is not safe frommalware and scams. This time, it is the newest social network site that is being targeted. Just been a month, and Google+ has attracted over 20 million users. These users have been invited by other users, and “referrals” has been the main reason for this good user number.

Google Plus
Google Plus

Google+ is a social layer that turns all of Google search engine into one giant social network. The service allows users to share photos, links and videos with friends, family and acquaintances. The unique part so far is that you can share with specific people your stuff rather than everyone.

But unfortunately, this has also been the root cause of scams that has been generated specifically for this new forum. Many fake sites have been uploaded that invite the users to fill out survey forms in order to get a free invite. When the users dismiss these surveys, another page opens up providing the users with two options. Either to download the free invite after answering a survey or to obtain the invite in exchange of certain fee.

If the user chooses to go for the surveys, then they are asked to fill in real information about themselves, before they are allowed to proceed to the surveys. And unsuspecting users fill out these forms, not knowing they are giving their information in the hands of cyber attackers. This exercise leads to nothing as no account is created- the attackers are after the user personal information, and the would be user is left frustrated.

According to Myla Pilao, director of core technology marketing from Trend Labs, perceived scarcity of accounts have led these scammers to cash in. According to recent reports, some fake Google+ invites contained links to malware, specifically banking Trojans, which are a family of malware aimed at stealing log-in information related to banks. When clicked, the links redirect a user to a commonly used .cmd file hosted at Dropbox. Accompanying this message is a link to another document hosted at Google Docs, but is essentially a fake form created to collect names and e-mail addresses of new victims.

Google+ an attempt to be in between Twitter and Facebook, though maybe catching on, but this ease of aggregating information in one place is a warning for users. This has opened up avenues for more malware and spam attacks.

Stay updated with the latest happenings, but does so behind a secured environment like the VPS network, that not only provides you  a reliable connection, you also get a secured environment with an anonymity feature. Log in and connect with millions but remember to stay web safe!

14
Oct 2011
Author mitran
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Who is Dennis Ritchie ?

Dennis Ritchie The Shoulders Steve Jobs Stood On
Dennis Ritchie (standing) and Ken Thompson at a PDP-11 in 1972
Dennis Ritchie (standing) and Ken Thompson at a PDP-11 in 1972. (Photo: Courtesy of Bell Labs)

The tributes to Dennis Ritchie won’t match the river of praise that spilled out over the web after the death of Steve Jobs. But they should.

And then some.

“When Steve Jobs died last week, there was a huge outcry, and that was very moving and justified. But Dennis had a bigger effect, and the public doesn’t even know who he is,” says Rob Pike, the programming legend and current Googler who spent 20 years working across the hall from Ritchie at the famed Bells Labs.

On Wednesday evening, with a post to Google+, Pike announced that Ritchie had died at his home in New Jersey over the weekend after a long illness, and though the response from hardcore techies was immense, the collective eulogy from the web at large doesn’t quite do justice to Ritchie’s sweeping influence on the modern world. Dennis Ritchie is the father of the C programming language, and with fellow Bell Labs researcher Ken Thompson, he used C to build UNIX, the operating system that so much of the world is built on — including the Apple empire overseen by Steve Jobs.

“Pretty much everything on the web uses those two things: C and UNIX,” Pike tells Wired. “The browsers are written in C. The UNIX kernel — that pretty much the entire Internet runs on — is written in C. Web servers are written in C, and if they’re not, they’re written in Java or C++, which are C derivatives, or Python or Ruby, which are implemented in C. And all of the network hardware running these programs I can almost guarantee were written in C.

“It’s really hard to overstate how much of the modern information economy is built on the work Dennis did.”

Even Windows was once written in C, he adds, and UNIX underpins both Mac OS X, Apple’s desktop operating system, and iOS, which runs the iPhone and the iPad. “Jobs was the king of the visible, and Ritchie is the king of what is largely invisible,” says Martin Rinard, professor of electrical engineering and computer science at MIT and a member of the Computer Science and Artificial Intelligence Laboratory.

“Jobs’ genius is that he builds these products that people really like to use because he has taste and can build things that people really find compelling. Ritchie built things that technologists were able to use to build core infrastructure that people don’t necessarily see much anymore, but they use everyday.”

From B to C

Dennis Ritchie built C because he and Ken Thompson needed a better way to build UNIX. The original UNIX kernel was written in assembly language, but they soon decided they needed a “higher level” language, something that would give them more control over all the data that spanned the OS. Around 1970, they tried building a second version with Fortran, but this didn’t quite cut it, and Ritchie proposed a new language based on a Thompson creation known as B.

Depending on which legend you believe, B was named either for Thompson’s wife Bonnie or BCPL, a language developed at Cambridge in the mid-60s. Whatever the case, B begat C.

B was an interpreted language — meaning it was executed by an intermediate piece of software running atop a CPU — but C was a compiled language. It was translated into machine code, and then directly executed on the CPU. In those days, C was considered a high-level language. It would give Ritchie and Thompson the flexibility they needed, but at the same time, it would be fast.

That first version of the language wasn’t all that different from C as we know it today — though it was a tad simpler. It offered full data structures and “types” for defining variables, and this is what Richie and Thompson used to build their new UNIX kernel. “They built C to write a program,” says Pike, who would join Bell Labs 10 years later. “And the program they wanted to write was the UNIX kernel.”

Ritchie’s running joke was that C had “the power of assembly language and the convenience of … assembly language.” In other words, he acknowledged that C was a less-than-gorgeous creation that still ran very close to the hardware. Today, it’s considered a low-level language, not high. But Ritchie’s joke didn’t quite do justice to the new language. In offering true data structures, it operated at a level that was just high enough.

“When you’re writing a large program — and that’s what UNIX was — you have to manage the interactions between all sorts of different components: all the users, the file system, the disks, the program execution, and in order to manage that effectively, you need to have a good representation of the information you’re working with. That’s what we call data structures,” Pike says.

“To write a kernel without a data structure and have it be as consist and graceful as UNIX would have been a much, much harder challenge. They needed a way to group all that data together, and they didn’t have that with Fortran.”

At the time, it was an unusual way to write an operating system, and this is what allowed Ritchie and Thompson to eventually imagine porting the OS to other platforms, which they did in the late 70s. “That opened the floodgates for UNIX running everywhere,” Pike says. “It was all made possible by C.”

Apple, Microsoft, and Beyond

At the same time, C forged its own way in the world, moving from Bell Labs to the world’s universities and to Microsoft, the breakout software company of the 1980s. “The development of the C programming language was a huge step forward and was the right middle ground … C struck exactly the right balance, to let you write at a high level and be much more productive, but when you needed to, you could control exactly what happened,” says Bill Dally, chief scientist of NVIDIA and Bell Professor of Engineering at Stanford. “[It] set the tone for the way that programming was done for several decades.”

As Pike points out, the data structures that Richie built into C eventually gave rise to the object-oriented paradigm used by modern languages such as C++ and Java.

The revolution began in 1973, when Ritchie published his research paper on the language, and five years later, he and colleague Brian Kernighan released the definitive C book: The C Programming Language. Kernighan had written the early tutorials for the language, and at some point, he “twisted Dennis’ arm” into writing a book with him.

Pike read the book while still an undergraduate at the University of Toronto, picking it up one afternoon while heading home for a sick day. “That reference manual is a model of clarity and readability compared to latter manuals. It is justifiably a classic,” he says. “I read it while sick in bed, and it made me forget that I was sick.”

Like many university students, Pike had already started using the language. It had spread across college campuses because Bell Labs started giving away the UNIX source code. Among so many other things, the operating system gave rise to the modern open source movement. Pike isn’t overstating it when says the influence of Ritchie’s work can’t be overstated, and though Ritchie received the Turing Award in 1983 and the National Medal of Technology in 1998, he still hasn’t gotten his due.

As Kernighan and Pike describe him, Ritchie was an unusually private person. “I worked across the hall from him for more than 20 years, and yet I feel like a don’t knew him all that well,” Pike says. But this doesn’t quite explain his low profile. Steve Jobs was a private person, but his insistence on privacy only fueled the cult of personality that surrounded him.

Ritchie lived in a very different time and worked in a very different environment than someone like Jobs. It only makes sense that he wouldn’t get his due. But those who matter understand the mark he left. “There’s that line from Newton about standing on the shoulders of giants,” says Kernighan. “We’re all standing on Dennis’ shoulders.”

As Economy Darkens, Google Is Booming

If we’re headed into a second-dip of the recession, no one told Google. The company turned in a 33% surge in revenue in the third quarter on big increases in search, display, and increasingly, mobile advertising.

Larry Page, Google

Google disclosed that mobile revenue–both search and display advertising–is now a $2.5 billion run-rate business, up from $1 billion a year ago. That matches Google’s display ad revenue from a year ago; Google didn’t provide an update to display advertising this quarter.

Total revenue came in at $9.72 billion, up from $7.29 billion a year ago; net income was reported at $2.73 billion, up from $2.51 billion in the second quarter of 2011 and 26% from a year ago. “When I look back over the last quarter, the word that springs to mind is, ‘gangbusters,’” said CEO Larry Page.

Some analysts and investors had projected that performance would be negatively impacted by big acquisitions like the $12.5 billion August purchase of Motorola Mobility, which signified a major foray into hardware. But profits from advertising — comprising almost the entirety of Google’s revenue — appeared to have remained strong, though the company gives very limited information on how search, display, mobile and video ads perform as separate categories.

But it’s clear that Google is becoming successful as a product company in its own right beyond search. Mr. Page led off his remarks touting the progress of Google+, noting that the social network, which launched on June 28, now has 40 million users and 3.4 billion photos uploaded.

However, the company stated that it had 20 million users on Google+ after the first month, so clearly growth is slowing down. Mr. Page emphasized that Google+ was still in “very, very early stages” and had been open to the public for less than a month.

Mr. Page said he was encouraged by the growth of Android, observing there are now 190 million devices activated globally. Similarly, Google’s Chrome browser, the focus of its “Better Web” marketing campaign, is up to 200 million global users. “Turns out people really care about getting to the web quickly and securely, and having a whole ecosystem of apps at their fingertips,” Mr. Page said.

The company is hiring almost as fast as it is growing. Google made 2,500 new hires in the quarter, bringing its total workforce to 31,353, up from 20,000 a year ago. Mr. Page said Google is also shutting down projects with less potential — such as SideWiki and FastFlip — to pour resources into others.

Display ad revenue — from DoubleClick, YouTube, and Google’s ad network and exchange — is Google’s next big source of revenue beyond search, but Google provided few specifics on how its progressing. Google’s chief business officer Nikesh Arora did say that the top 20 display buyers on YouTube and Google Display Network are now spending about $15 million each — up from $2 million in 2009 — and the company has big display deals with companies like Dreamworks and Disney. He also noted that six-month display deals totaling $600 million are now in place with some agency partners.

When the executives were asked to evaluate individual markets, Mr. Arora said that there was “softness, but not weakness” in Western Europe but declined to elaborate further.

The lion’s share of Google’s revenue and profits are still in search, and its share of search queries has remained fairly static since dropping from its December 2010 peak of 66.6%, but showed growth in September with a half percentage point gain, bringing it to 65.3%, according to comScore. In an interview, Group M Search CEO Chris Copeland said growth of Google+ and integration of the +1 button could be having a positive impact on query volume.

“The big benefactor of Google+ is going to be Google search,” he said.

However, there’s more of a consensus around Google’s long-term gains in share of paid search spend. According to data from IgnitionOne, an analytics unit of Dentsu’s Innovation Interactive, Google’s share of paid search has risen from 70% in the first quarter of 2008 to 82% this past quarter. Bing/Yahoo’s share was 18.4% and has trended downward for the past three quarters.

Google’s strongest competitor, Microsoft’s Bing, actually offers a higher rate of return than Google, according to Sid Shah, senior director of business analytics for the search firm Efficient Frontier, but it can’t deliver the same high-quality traffic at scale and thus has limited inventory, which has the effect of propping up Google.

“[Bing/Yahoo] has done a good job of being able to raise traffic quality and raise trust with advertisers, but now they have to increase volume, and for the last three quarters they haven’t been able to,” he said.

14
Oct 2011
Author mitran
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